This concept explores several aspects of female and male adornment. It is a fact that female jewelry and accessories claim the largest market share, whereas male ornaments are still under development and experimentation. For instance, when someone is thinking about earrings, their mind goes directly to female products. Thus, innovation can be explored through a male and female-centered design that open doors for further research in this market. This concept discusses adaptability, social conscience, equality, connectivity.
There are men, who would wear, for instance, a more glamorous earring, but there are possibilities of them being criticized for this action. However, expression is a fundamental principle of human existence. Therefore, to become more specific, if a man chooses to wear an earring, there should be a product that allows this act. KPMG research has shown that more than 65% of Millennials do not believe that gender defines a person anymore and are not willing to adapt to the traditional definitions of femininity and masculinity, as said by Sitara Kurian, in "Meet the Millennials". Maia Adams, the co-founder of Adorn Insight, also says that “Men, in general, have become more image-conscious” and she adds that “jewelry has become part of that self-expression box of tricks”. Furthermore, there is a significant number of influencers, like actors, singers, and bloggers, who have given new directions in the fashion industry and communication of the trends. This means that visual perception plays an important role, especially when the lives of this generation pass through social media and visual platforms, like Instagram.
The first attempts were a combination of a variety of hands-free headphones, as it would be easier for a man to adapt to an already existing electronic device, something they have already experienced. Since the earring will have smart features, there is a need for a surface for data input. Aesthetics always play the most important role and that is why smooth curves are used, flow lines and circular shapes, which symbolizes continuity and life. Both earrings generated to follow the same designing alphabet.
These pieces of jewelry have Bluetooth connectivity and their goal is to beautify the person wearing them and fulfill their practical needs. It is addressed to both women and men, with slight differences to meet the expectations of each sex, feminine pendant-like earring for women and headphones-like earring for men. This is intended to be used by friends, couples, siblings, family members and practically anyone that wants to be constantly connected with another person. The jewelry pieces form a unit, but they consist of two parts, the earpiece that is a speaker ball and the touchpad that allows data input. There is also an application which connects the two devices and encodes all functions.
For more information about the concept and the functions, please feel free to contact me.